Because its National Celiac Awareness Day…



We can’t think of a better time to announce that our first home-based test will be for celiac disease!

What is celiac disease?

To many of us, bread and its gluten laden counterparts are a significant component of our daily consumption. However for about 1% of Americans, bread, and other forms of gluten, are rejected by their immune system due to an autoimmune disorder called celiac disease — a condition that makes the consumption of gluten a painful and distressing experience.

Celiac disease is an inherited autoimmune disorder that affects the digestive process of the small intestine. When a person who has celiac disease consumes gluten, a protein found in wheat, rye and barley, the individual’s immune system responds by attacking the small intestine and inhibiting the absorption of important nutrients into the body. Undiagnosed and untreated, celiac disease can lead to the development of other autoimmune disorders, as well as osteoporosis, infertility, neurological conditions and in rare cases, cancer. The only way to get rid of the symptoms is a lifelong gluten-free diet.

National Celiac Disease Awareness Day is an annual observance held in the United States on September 13 every year. It was developed by the United States Senate to raise awareness of this condition, stating in their resolution that we all “should become more informed and aware of celiac disease.”

The English physician Samuel Gee was the first to publish a complete modern-day description of celiac disease in 1888. He recognized that the symptoms he was observing were all tied to the diet of his patients. In honor of Samuel Gee, and the lives that he has helped through awareness and education of the disease, National Celiac Disease Awareness Day is celebrated on Gee’s birthday. Its main goal is to spread information about celiac disease and to raise public awareness of the importance of a gluten-free diet for people with gluten sensitivity.

Today, there are 3 million Americans living with celiac disease, and 60% or more have not been diagnosed. It takes the average American 4 years from recognizing initial symptoms to be diagnosed with Celiac Disease.

imaware™️ is excited to announce that our first product launch will be a home-based advanced biomarker test for celiac disease. We are on a mission to enhance the lives of the 1.8 million Americans that are still undiagnosed, by providing an easy and ultra-precise test for celiac disease that can be taken in the comfort of their home. Our celiac disease test will be available to purchase in a few weeks. Sign up here to be notified of our product launch and our launch offer.

Take the test. Change your life.


imaware™is an advanced, ultra-precise home-based testing platform that empowers individuals with awareness of life-altering conditions such as celiac disease, rheumatoid arthritis, prostate cancer and cardiovascular disease. We believe that home-based testing is one of the best ways to start a conversation with your doctor about achieving your health goals.

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